ReachOrb implements Influencer Marketing, Blogger Outreach, Content Marketing, and Native Advertising campaigns for brands and agencies.
We develop and implement strategic and creative campaigns that meet (and ideally exceed) your expectations, on time, on budget…and always with a smile!
ReachOrb guarantees the placement of brand content into target market blogs and the social channels of bloggers who participate in our campaigns. We secure ‘the right bloggers’ for your campaign, all of whom you may approve prior to confirming their participation. We provide bloggers with the assets they need to help them create and publish meaningful posts that motivate consumers to share brand content on their own social channels. We require bloggers to post your content on their blog and all of their social channels, and in most cases, we will provide a budget to boost their posts. You’ll have an option to review the content before it is posted to assure that it is factually correct. We also provide our clients with a steady stream of campaign updates and a final report that contains detailed analytics and ‘usable’ information. And, we assure that all posts are compliant with FTC (US Federal Trade Commission) sponsored content disclosure requirements.
Every now and again, clients want us to create and activate a campaign that focuses on particular social channels only (and exclude blog posts). That’s where we recruit and work with Instagram influencers, Facebook influencers, Pinterest and Twitter influencers, and YouTube stars. With these campaigns we follow the same detailed process described above in the Blogger Outreach section, and we make sure that the participating influencers post exactly what they have agreed to post, when they’ve agreed to post it.
Often times, in both types of campaigns referenced above, clients want to provide bloggers and influencers with samples of their products to review. In these cases, we’ll typically require the bloggers and influencers to produce an original product review video, shoot original photos, and write original textual reviews, all in a manner that is compliant with social channel requirements. To activate these campaigns, we’ll coordinate product shipping, verify product receipt, and work with the client to review all content and assure it is factually correct before it is posted.
Junkets are exciting, to say the least! With junkets, we’ll recruit any quantity of brand-right bloggers and social influencers to attend events, visit destinations, participate in experiences, and everything in between. We’ll provide an influencer relations manager to work with them day and night, assure they are posting as required, and coordinate with you every step of the way. We’ll even coordinate influencer travel arrangements!
Blogger Email Marketing
Most bloggers distribute monthly newsletters to their subscribers. Our clients have the option to integrate their information, news, and special offers into these newsletters – including video, photos, and e-commerce URLs. With each of these campaigns, we’re able to provide clients with all of the analytics that are available from the bloggers’ email platform (i.e., total emails distributed, total opened, total clicks, etc.).
While many of our clients have their own videos to provide to bloggers and influencers for integration into their posts, we have the capabilities to create and produce videos that resonate well with followers and are compliant with social channel video requirements.