There are so many types of influencers and bloggers, it’ll make your head spin! There are micro-influencers, macro-influencers, and mega-influencers. Celebrity influencers, authority influencers, connectors, and probably a few others who have not yet earned monikers!
When we recruit bloggers or influencers for your campaign, we thoroughly vet each influencer. We don’t just go to a database and blast out inquiries.
We look at the blogs and social channels individually. We analyze their Google Analytics, their social engagement, the ‘voice of their content’, and a few other things that are part of our ‘secret sauce’.
We then provide you with a detailed list of potential bloggers and influencers, as well as our recommendations.
Once you approve the list, we contract the bloggers or influencers, and the campaign is activated.